About Us

SHEIN is a global online fashion and lifestyle retailer committed to making the beauty of fashion accessible to everyone. We use on-demand manufacturing technology to connect suppliers with our agile supply chain, reducing inventory waste and enabling us to deliver a variety of affordable products to customers worldwide. From our global offices, we reach customers in more than 150 countries. To learn more about SHEIN, visit https://co.shein.com/ .

SHEIN at a Glance

Our Story

We believe that the beauty of fashion should be accessible to everyone, not just a privileged few. When the company was founded in 2012, we realized that fashion companies had to choose between offering options or reducing inventory pressure and waste. So, we set out to change that by leading the development of alternative processes and technologies to bring fashion into the future.

Our customers are at the heart of our business model, driving our growth to a team of nearly 10,000 employees serving more than 150 countries in less than a decade. Our digital-first model meets customers where they are most present: on mobile, online, and on social media. We have become one of the most popular shopping apps and continue to attract customers by providing multiple content streams directly within the SHEIN platform and offering the best online shopping experience.

Making the Beauty of Fashion Accessible to All

Consumers no longer follow a unified standard of what is considered "fashionable" or "pretty." We believe that the clothes we wear reflect our personalities, and we want to empower everyone to explore and express their individuality. To this end, SHEIN creates a wide range of options that suit any mood or occasion.

Driving Technological Innovation

SHEIN's mission is to serve as an industry leader and bring fashion into the modern era. We employ cutting-edge technologies and processes in our design and sourcing to stay well-informed about what consumers demand, produce goods in a timely manner, and quickly deliver products anywhere in the world. By developing proprietary logistics and e-commerce technology, we are revolutionizing the fashion space and improving outcomes for manufacturers, suppliers, and consumers.

To meet demand, we have built a fully digital supply chain that delivers products to our customers worldwide seamlessly and quickly. We use proprietary software to track sales and communicate with our factories in real time, placing orders in small batches. Our digital supply chain is the core of our business model and enables us to offer a wide range of fashion styles without generating excessive inventory waste or making customers wait weeks for their orders to be fulfilled.