Privacy Center

SHEIN Privacy Center
Your Rights

Your privacy and security are very important to us. On this page you will find a detailed description of your rights under applicable data protection laws, as well as information on how to exercise them.

Right of Access
If you wish to access the information we have collected about you, you have the right to receive a copy of your personal data in a structured, machine-readable format. You can submit your access request by going to your personal account settings.
To ensure the security of your data, we will send a verification code to the email address associated with your SHEIN account. After receiving the code, you will be able to download your data from your account settings.


Right of Correction
If you believe we have incorrect or incomplete information about you, we can make those changes in the settings of My Profile .
It allows you to modify basic account information, such as profile picture, size, or style preferences. In addition, you can add or edit your payment methods and saved addresses to speed up the checkout process.

Right of Erasure
You have the right to request that we permanently erase your personal information from our records. Once your account deletion request is processed, your information will be irreversibly deleted (except for certain data we may retain to comply with our legal obligations, as set out in our Privacy Policy). This means you will not be able to log in again, and if you want to shop on SHEIN in the future, you will need to create a new account.
You can exercise your right of erasure by submitting a request through our Request Center .
Please note that, to keep your data secure, you will need to access the email or phone number you used to register your SHEIN account.

Unsubscribe
If you no longer wish to receive promotional communications from SHEIN, simply click the 'Unsubscribe' link at the bottom of any email we send you. You can also submit an unsubscribe request through our Request Center .
We respect your decisions and will handle your request in a timely manner.

Right to Opt-Out
We do not sell our users' information to third parties, as this term is generally understood. However, making certain identifiers available to third parties may be considered a sale under certain laws. When you visit our website, we may share some personal identifiers such as cookies and other tracking technologies for analytics and to personalize your experience with targeted advertising.
If you would like to opt out of the sale of such personal information, you can control how we share your data by clicking the "Manage Cookies" link at the bottom of the webpage, or in the Settings menu of your mobile app.
If you are a resident of the United States, you can control how we share your data by clicking the "Do Not Sell My Personal Information" link at the bottom of the webpage, or in the Settings menu of your mobile app.

Right to Reject Profiling
Profiling is the automated processing of your personal information to evaluate certain aspects of your personal behavior or preferences. This may include creating profiles based on your browsing history or search queries to provide you with a personalized shopping experience.
You have the right to reject profiling based solely on the automated processing of your data. Please note that this will affect your shopping experience, and your search results will not be tailored to your preferences and profile.
If you would like to opt out of profiling, you can do so by clicking the "Manage Cookies" link at the bottom of the webpage, or in the Settings menu of your mobile app.
If you are a resident of the United States, click the "Do Not Sell My Personal Information" link at the bottom of the webpage, or in the Settings menu of your mobile app.

Other privacy matters
If you wish to report a privacy issue, file a complaint related to data protection, or exercise rights specific to your jurisdiction, you can contact us at the email address [email protected] . Please note that this email address is used exclusively for legal and privacy-related inquiries.

If you are a SHEIN user and reside in the EU or the UK, you also have the right to object to and restrict the processing of your personal data. If you wish to exercise these rights, please feel free to contact [email protected] .

For inquiries related to orders, products, or accounts, we recommend that you consult our "FAQs" or contact our Customer Service Center to receive assistance from an agent.